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Blue Archive’s 1.5th Anniversary a Hit In Japan

By Kay Kuo
Jul. 25, 2022 updated 07:02

Blue Archive by Yostar has broken its record in Japan, ranking NO.2 on the bestselling list of the App Store on July 22. This makes Blue Archive the fourth Chinese-published game to become a top 3 best seller in Japan, after Azur Lane, Knives Out and Genshin Impact.

The swimsuit outfit of Shizuko released in Blue Archive’s 1.5th anniversaryThe swimsuit outfit of Shizuko released in Blue Archive’s 1.5th anniversary

The increasing sales are related to Blue Archive’s 1.5-anniversary celebration, where new summer swimsuit outfits have been released, and players can summon characters a hundred times for free.

The amount of Blue Archive’s daily active players in May and JuneThe amount of Blue Archive’s daily active players in May and June

Releasing swimsuit outfits proves to be a successful strategy to satisfy players. According to Gameage, during another Blue Archive swimsuit event in June, the daily active players increased by 20 thousand, including 13.5 thousand male players in their 20s. The average time played also increased from half an hour to over an hour.

Source: Gameage