On March 30, Japan's Kadokawa ASCII Research Lab released the "Famitsu Mobile Game White Paper 2023", which analyzed and summarized global mobile game market trends, consumer behavior, social traffic, and other factors for 2022.
According to the White Paper's data, the global mobile game market reached a scale of approximately 67.28 billion USD in 2022, an increase of 97.2% YoY. Since Famitsu began publishing related survey white papers in 2015, the global mobile game market has doubled in size in seven years.
The World Market
Among them, China's domestic market size successfully surpassed North America (USA + Canada: approximately 17.85 billion USD) with a scale of approximately 18.8 billion USD, rising to become the world's largest mobile game market.
In addition, the size of the European mobile game market in the same year was approximately 13.56 billion USD; the size of the Japanese mobile game market was approximately 9.15 billion USD; the size of the South Korean mobile game market was approximately 5.03 billion USD; the size of the mobile game market in Central and South America was approximately 1.07 billion USD; the size of the mobile game market in Oceania was approximately 1.05 billion USD; the size of the mobile game market in the Middle East was approximately 1 billion USD; and finally, the size of the mobile game market in Africa was approximately 180 million USD.
Source: Gamelook