Elon Musk has unveiled a new logo, the letter "X," to replace Twitter's blue bird logo as part of a rebranding effort for the social media platform. The logo has started appearing on the desktop version of Twitter, while the bird logo remains on the smartphone app.
https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.
— Elon Musk (@elonmusk) July 23, 2023
Interim X logo goes live later today.
The removal of the bird logo at Twitter's headquarters was halted by police due to permit issues. This rebranding indicates the end of an era for Twitter and suggests that Musk intends to transform it into a new platform called "X."
The 'X' logo on Twitter's headquarter building
Some users and advertisers have expressed dissatisfaction with the rebranding, but Musk believes it is necessary to create his vision of an "everything app." The success of the rebranding will depend on Musk's ability to create an "everything app" and whether users embrace the new platform. The blue bird logo has been associated with Twitter for over a decade, but its removal signifies the platform's changing direction.
Source: Twitter