Phil Spencer, Microsoft Gaming's CEO, Highlights Mobile Gaming Focus
During his recent appearance on the Official Xbox Podcast, Microsoft Gaming's CEO Phil Spencer highlighted the strategic importance of Xbox's foray into mobile gaming. This shift is underscored by the acquisition of Activision Blizzard King, with Spencer pointing out Xbox's need to stay competitive on mobile platforms.
Currently, Spencer is deep-diving into the mobile gaming realm, with a visit to King's base in Stockholm. He's keen to glean insights from their mobile gaming success stories. Spencer believes that for Xbox to remain a force in the gaming industry, it needs a strong presence on platforms where the bulk of gamers are active.
Earlier leaked court documents had hinted at Microsoft eyeing other acquisitions like Zynga. However, Activision Blizzard King, with King's vast mobile portfolio including hits like Candy Crush, became the obvious choice. Moreover, Activision Blizzard King's other mobile successes, such as Call of Duty: Mobile and Diablo Immortal, further cemented this decision.
Spencer's vision is not just limited to acquisitions. He aspires to tap into the collective expertise of these teams while ensuring that the core Xbox and Windows PC gaming experience remains untouched.
Addressing fan concerns, Spencer reassured that not all Xbox titles would transition to mobile or adopt a free-to-play approach. For him, it's essential to maintain the brand's diverse offerings. But, recognizing the global gaming shift, he acknowledges the need for Xbox to carve its niche in the mobile domain.
Microsoft's prior acquisition of ZeniMax Media, which incorporated mobile-centric developers like Alpha Dog Games and Bethesda Game Studios, is a testament to this vision. With the addition of Activision Blizzard King's mobile behemoths, the future looks promising for Xbox in the mobile gaming arena.
Source: YouTube