The global mobile gaming sector has witnessed unprecedented growth since 2019, with a whopping 82 mobile games consistently raking in annual revenues over 100 million USD. This stellar performance has solidified their position in the evergreen mobile games club.
82 Evergreen Mobile Games Achieve Over $100 Million in Global In-Game Revenue for Five Consecutive Years
The latest data reveals that by October 2023, these 82 gaming titans had amassed a combined revenue exceeding 220 billion USD, affirming their continued dominance in the gaming world. Interestingly, over 70% of these games have strategically targeted either the US or global markets. Diving deeper into market segmentation, 30 games are earning from diverse global markets, while 28 are US-centric. The Japanese and Chinese markets have 12 and 9 dedicated games respectively.
Over 70% of Evergreen Mobile Games Focus on the U.S. or Global Market
In terms of genre popularity, strategy and RPG games lead the pack. These categories, since their debut in 2019, have seen 17 and 20 releases respectively. Their potential is further underscored by their impressive average annual revenues, clocking in at 7.9 billion USD for strategy games and 7.2 billion USD for RPGs.
RAID: Shadow Legends, via Sensor Tower
Furthermore, in a bid to maintain their top-tier status, these games are heavily investing in US market advertising. Case in point, Plarium Global's RAID: Shadow Legends shelled out an eye-watering 80 million USD in US advertising in just the past year.
Publisher Data, via Sensor Tower
Industry giants Tencent, Playrix, and Activision Blizzard are the driving forces in this evergreen mobile game surge. Tencent, for instance, has been stealing the show with blockbusters like Honor of Kings and PUBG Mobile, contributing to an average annual windfall of 5.2 billion USD.
With these astounding figures and strategies, the evergreen mobile gaming segment is clearly in its golden era, setting impressive standards for the future of the industry.
Source: Sensor Tower