CMGE and INTINY Collaborate to Expand the 'Sword & Fairy' Universe with an Interactive Video Game
On November 9th, China Mobile Games and Entertainment Group (CMGE) and INTINY confirmed an exciting development for fans of the storied 'Sword & Fairy' (Xian Jian Qi Xia Zhuan) franchise. CMGE has granted INTINY the rights to develop a new interactive video game based on the beloved 'Sword & Fairy' IP. The game, tentatively titled "Sword & Fairy is All Around," is set to be co-produced with Hippojoy and Qishuyouyu, aiming to create a unique interactive video experience that draws on the rich narrative of the 'Sword & Fairy' series.
INTINY, the studio recently celebrated for the viral interactive video project "Love is All Around," will be at the helm of this new venture. This collaboration signifies a fusion of classic storytelling with interactive gameplay, allowing players to embark on their dream adventures within the game's universe.
Xiao Jian, Chairman and CEO of CMGE, shared his vision for the partnership: "This cooperation leverages the excellent narrative of 'Sword & Fairy' as a foundation, enhanced with interactive gameplay to let players fulfill their dream adventures. The use of new technology and formats to reinterpret classic content and create new stories marks a fresh endeavor to expand the 'Sword & Fairy' IP universe. This project will showcase the vast potential of the 'Sword & Fairy' IP, continuously empowering and shaping its future."
The announcement has generated anticipation among fans and industry watchers alike, promising to deliver a fresh interactive experience while staying true to the essence of the revered 'Sword & Fairy' legacy.
Source: CMGE