Steam Announces Pricing Change to USD in Argentina and Turkey from November 20th
Steam has officially announced a significant change in its pricing policy for Argentina and Turkey. Starting from November 20th, the platform shifted to pricing games in US dollars (USD) for these regions. This move comes as a response to the recent years' fluctuations in the exchange rates of Argentina and Turkey, which have presented challenges for game developers in setting appropriate prices and keeping up with the rate changes.
The decision to switch to USD pricing aims to provide greater stability and consistency for both players and Steam’s development partners. This change marks a significant shift in Steam's regional pricing strategy, which has traditionally allowed pricing in local currencies to accommodate local market conditions.
The fluctuating rates have made it increasingly difficult for developers to maintain fair and consistent pricing, leading to this strategic shift by Steam. By adopting USD pricing, Steam aims to simplify the process and ensure a more stable economic environment for purchasing games on the platform.
This announcement is particularly noteworthy for players in Argentina and Turkey, who will now see game prices listed in USD. It remains to be seen how this change will affect the purchasing power and habits of gamers in these regions. Steam’s initiative reflects its ongoing efforts to adapt to the dynamic global economic landscape and maintain a fair and consistent pricing strategy across different markets.
Source: Steam