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Baidu to Launch Its Own Game Community App for Young Gamers

By Weilin Li
May. 10, 2022 updated 04:30

Tech company Baidu is very likely to launch a game community app for young Chinese gamers, and the app is called Xiuxiu Planet, according to multiple media outlets.

The application has the potential to be competitive with TapTap, a popular Chinese mobile game distribution service and community.

The design of Xiuxiu Planet, shown by Baidu MEUX’s Wechat accountThe design of Xiuxiu Planet, shown by Baidu MEUX’s Wechat account

Xiuxiu Planet will present UGC content and game-related videos and serve as a place for gamers to interact. The users will be able to check out the games they want to play, see reviews from game influencers, and find game guides.

The app aims to satisfy the needs of players at different stages of their gaming experience, according to an introduction by Baidu MEUX, a design center for user experience.