The virtual home of Victor Hugo Agreda, Jr.

Writer • Speaker • Producer

About Me

I've been a technology early adopter since I was a child. As a result, superpixel was founded to realize creative vision using the elementary particle we look at every day: the pixel. Starting from the computer screen, we can do almost anything. Video, print, you name it. I have an English major, a film/video background, years of teaching experience and a lifelong love of writing. For the past 9 years I have worked on the former TUAW, aka The Unofficial Apple Weblog. Now you can find my services on this site, or check out my new book series at Bakers's Dozen Rules.

If you are in the mood to be entertained, stay tuned for my YouTube and Twitch channels under the Angry Dad Gamer brand.

In my years reviewing everything from headphones to financial apps for TUAW, I have also developed a keen sense (backed by my educational experience and background) of what works and what doesn't in mobile apps. My consulting work allows me to advise small businesses on specific ways to make apps more intuitive and powerful for a lot less money than you might think. One of the greatest joys in my life has been the support we have given small businesses, indie dev shops and the like. Let me put my love of business, design and code to work for you!


Some of my writing samples, videos and other projects.

Slices of Apple (web video series)

App review

How-to article


Writing services

If you need a biography, article, op-ed or just a Tweet or Facebook post, I provide quick turnaround and quality work for a reasonable price. With over 9 years of experience, trust your content needs to me when you need to communicate and illuminate.

Public speaking

I have spoken at SXSW, 360intersect, AltWWDC and many small tech gatherings. With a background in performance and a passion for communication, let me speak to your group or business about innovation and customer satisfaction. Contact me (below) to book.

Production services

I specialize is inexpensive short subject work and livestreaming. I also provide a special biographer service for those seeking to tell personal stories for posterity.

Consulting services - App design and marketing

Let me advise your company during the early stage of app development to make sure your design is simple enough for the average user without the need for focus groups. In fact, focus groups are your enemy. I'll bring my years of software and review experience to bear on the user experience and design of your app. I also assist with PR and marketing efforts, which are tied to the quest to make a great app. I offer speedy work that doesn't waste your time and cuts straight to the heart of what you're trying to accomplish.

Make sure your customers aren't baffled by bringing me on early, then ensure a strong launch when you're ready to go to market.


Contact me at