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Honor of Kings Held Heroes LIVE Event at Universal Studios Beijing

By Cecil Gao
Apr. 11, 2022 updated 06:04

Recently, Honor of Kings, the world-renowned MOBA mobile game launched by Tencent, has cooperated with Universal Studios Beijing to hold offline themed events.

According to the staff of Universal Studios, the event took the Changan area in Honor of Kings as the background and selected the 11 most popular playable characters from the game to perform on the stage. The official guidebook also stated that there would be an Honor of Kings-themed parade in the park where visitors could meet and interact with their favorite heroes and take photos. The souvenir store in the Changan area also has Honor of Kings-themed vital chains, anime cutouts, and badges for sale.

As an extremely popular Chinese IP, Honor of Kings has previously expanded its world-building through songs, stories, and characters with strong Chinese cultural characteristics and prevalent influence. Tencent stated that they hope to provide players and the public with diverse scenarios and IP-based entertainment with the robust capabilities of Universal Studios Beijing. What's more, Honor of Kings is the world's first and the only Chinese original IP invited to enter Universal Studios Beijing, a reflection of Honor of Kings' prevalent influence as a social symbol and further evidence of the positive impact of digital cultural IP on the development of local cultural tourism industries.