Share this article

Square Enix Plans to Focus on AI and Global Collaboration in Upcoming Strategy

By Xueyang
Jan. 2, 2024 updated 05:18

Square Enix to Focus on AI and Global Collaboration in Upcoming StrategySquare Enix to Focus on AI and Global Collaboration in Upcoming Strategy

Takashi Kiryu, President of Square Enix, has outlined an ambitious vision for the company in his New Year's Letter, emphasizing a strong focus on artificial intelligence (AI) and enhanced global collaboration. Kiryu's letter highlights the company's plans to aggressively apply AI and other advanced technologies in both content development and publishing.

Reflecting on the impact of generative AI programs like ChatGPT, Kiryu believes these technologies will not only reshape content creation but also revolutionize the processes involved, including programming. The immediate goal is to enhance development productivity and refine marketing strategies. In the long run, Square Enix aims to leverage these technologies to create new content forms, viewing technological innovation as a crucial business opportunity.

On the publishing side, the company intends to foster global collaboration and accelerate the shift to digital formats. This strategy is expected to maximize sales of new titles and extend the reach of Square Enix's extensive back catalog, thereby expanding the fan base for its intellectual properties.

Furthermore, Square Enix is reorganizing its structure and reallocating resources to support key investment fields, including Blockchain entertainment/Web 3.0, AI, and the Cloud. The company is also striving for closer integration between its development and publishing teams, aiming to enhance customer satisfaction.

Looking ahead, Square Enix has an exciting lineup, including eagerly anticipated releases such as Final Fantasy VII Rebirth, Final Fantasy XVI's second DLC, and several Dragon Quest and Kingdom Hearts titles. These upcoming projects will likely showcase the company's renewed focus on AI and digital collaboration.

Source: Square Enix