On Jan 25th, Genshin Impact’s official Weibo posted about a new collaborative event with jackets for sale. The Meihua sports jacket has the word “Liyue”, a fictional country in Genshin Impact on it, a re-design of the popular online meme.
The Wu Jing and “China” jacket meme is based on a scene from the movie Song of Youth, where Wu Jing was acting as a PE teacher wearing a Meihua branded, green jacket with the word “China” in recognizable large font. Wu Jing’s funny facial expression, the word “China”, his participation in many patriotic movies made for a perfect combination. The meme picture was widely spread in no time. Whenever people want to express patriotism or simply want to use the word “China” or “Chinese”, a Wu Jing meme picture will pop up.
Here are several examples of Wu Jing meme pictures, which were used by proud Chinese people during Tokyo Olympics 2021.
In the teaser video for Genshin Impact’s version 2.1, there was an advertisement with someone wearing the same jacket but replacing the word on the jacket with “Liyue”. That ignited the fan community, and they created the new “Liyue” meme based on the Wu Jing and “China” jacket meme.
A screenshot from an advertisement in Genshin Impact 2.1 preview event. A young man with “Liyue” sports jacket was purchasing a KFC & Genshin collaboration meal.
The official collaboration between Mihoyo and the jacket brand Meihua makes the fans of Genshin Impact excited. They are sharing their joy under the Weibo post with more “Liyue” memes.