Dating Game Players Complained Their Husbandos Acting Like Cyber Salesmen on Valentine’s Day

Valentine’s day is always a big deal in dating simulator games. Normally, players will be expecting their dates in-game sending romance messages to them on that day. But Light and Night players got something unexpected this year: their husbando was sending them messages with very aggressive product placements.

A screenshot of an in-game conversation showing the fictional character mentioned the navigation software brand “Baidu Map”.

 In Light and Night in-game conversations, players found their husbandos kept mentioning a navigation software brand name unnecessarily frequently. And when they opened the in-game fake social media wall, the whole screen was filled with their husbandos’ recent moments related to the navigation software.

A screenshot of the in-game moment showing the fictional characters were all mentioning Baidu Map in an absurd way.

It took the player no time to realize it was probably a product placement collaboration and post their disappointment on social media. Some players complained that their Valentine’s Day was ruined. Some said their husbando was out-off-character and acting like an annoying social media salesperson.

Someone posted their sarcasm to developers on Weibo

Baidu Map, the navigation software, was having a collaboration with Light and Night on Feb 14 by adding the fictional characters as new navigation assistant options. The in-game product placement could be part of the collaboration marketing plan.