Valve Implements New AI Content Disclosure Policy on Steam

Valve Implements New AI Content Disclosure Policy on Steam

Valve has announced significant changes in how it will manage AI-generated content on Steam, the popular gaming platform. Amidst the growing debate and ethical concerns surrounding AI in gaming, Valve is updating its content survey to include a new "AI disclosure section." This section will require developers to detail their use of AI in games, particularly distinguishing between pre-generated and live-generated AI content.

The new policy mandates that games with live-generated AI must have safeguards to prevent the creation of illegal content. This information, as Valve stated, will be visible on the Steam store page, ensuring customers are informed about the AI usage in the games they purchase. Additionally, Valve is introducing a system enabling players to report any illegal content in games that feature live-generated AI.

This move follows increasing concerns about generative AI, especially in the context of its use in creating low-cost games for quick profit, many of which have been appearing on Steam. Valve's decision represents an effort to better understand the evolving AI landscape and the associated risks, particularly in game development.

Valve's post acknowledged the complexity of these decisions and their impact on developers. While apologizing for the delay in implementing these changes, Valve emphasized the importance of not rushing into policies amidst such complexity. The company commits to ongoing learning from the games submitted to Steam and the legal developments around AI, keeping open the possibility of revisiting these decisions as necessary.

Source: Steam